12th October 2016


Why we think different about grammar, spelling and punctuation in graphic design.


I'm currently writing an article about the intentional usage of incorrect English in branding, packaging and advertising.





20th July 2016


Analogue is tricky but

the cock-ups are pretty


A very dear friend of mine, Daniela Osorio, recently began working on a project that she hopes will help mitigate designers' worst enemy: the fear of failure. We had

a long chat about it over some ice cream and I've been fascinated by the topic ever since. John Paul Flintoff once said that

"if everybody hides their 'failures', then each of us, individually, gets to feel that failure only happens to us. That's horrible, and it's not true". I couldn't agree more,

and thought I'd share some beautiful blunders of my own.



© Etty Flynn 2016